“We have earned considerable coverage in the press – print and online – through Carla and her team’s consistent and diligent efforts.”
President, Community Arts Resources, Inc.
Community Arts Resources (CARS) has partnered with Carla and her team for nearly a decade to promote a wide variety of local arts events – from the annual Santa Monica Festival to the Los Angeles Yiddishkayt Festivals, among many others. CARS relies heavily on PR to drive event attendance and help local artists expand their audiences.
Anyone who’s worked in the arts knows that the only way to effectively promote community arts is to know the community and know the artists. The team gets involved at the ground level – whether it’s participating in the early planning stages of a community event, or spending time with an artist to get to know his or her personal style and artistic vision – to be able to tell the stories behind the art.
The iMinds PR team is also well-versed in working collaboratively with a variety of partners – there are typically many people and groups working together to present an event or an artist to the community.
iMinds PR’s multi-lingual and multi-ethnic team nurtures relationships with mainstream and specialty press, brainstorming creative ways to get an artist’s story out in key print, broadcast and online outlets. The team members are active in the arts at both the professional and personal levels, and bring to the table a wealth of experience, connections and creative thinking to help get the story out. That’s probably why the team is able to secure stand-out coverage that drives attendance at community events, even as space in local media dwindles.
CARS president Aaron Paley puts it this way: “With a considerable breadth of experience in Southern California, iMinds PR brings all of their contacts to each project, including their vast network in the media, in the arts community, and in the world of architecture and urban living. iMinds PR delivers extensive coverage which builds audience through their intense media outreach.”
Put another way: A vast network plus intense outreach equals results.