When it comes to self promotion, we writers and communications professionals are often like “the cobbler’s kids who go without shoes.”
Over the years we’ve helped others tell their stories as part of our work with iMinds PR. As co-founder and co-instructor with the non-profit, The Pasadena Writing Project Carla has taught memoir writing workshops and written and published her own stories.
And that’s what iMinds PR has been from the start – a group of “communications professionals” that includes writers, journalists, media outreach pros and social media experts who love a good story. We’re creative, persistent, and curious. Not necessarily curious like weird but certainly inquisitive – interested in what makes you, your art, your product, your ideas, your organization unique.
We strive for balance, which isn’t always easy in today’s world, and to top it off many of us are moms. But we believe that we’re better people when we take care of ourselves in addition to taking great care of you.
This blog will act as a rarity in our lives – turning the spotlight on our team: what we’re doing and what catches our attention as an organization, personally, and a behind-the-scenes look at work with clients. We’ll include insights for the PR industry and guest bloggers from time to time.
Here is just a quick list of some of our activities over the last year or two since you’ve heard from us:
• iMinds PR took a trip to New York City to participate in the Mashable Social Good Summit
• Carla received a merit scholarship and attended the Whidbey Writers Workshop MFA program last year. This summer, she was off to Brazil for a writing residency as part of the Queens University North Carolina MFA Program in Latin America.
• The iMinds PR team headed out to Atwater to volunteer with the organization Food Forward, a food justice organization that harvests and donates unused yard fruit.
• Carla decided not to join the Pasadena Rugby team and instead wrote about it in her cover story with the Pasadena Weekly: Ruggers Ready to Rumble, Could the Pasadena Women’s Rugby Football Club teach an old ‘hooker’ new tricks?
• Carla and Christina wrote their first joint story for the Pasadena Weekly reviewing Elissa Washuta’s groundbreaking memoir, “My Body is a Book of Rules”.
• iMinds PR supported the visionary organization Youth Mentoring in their media and community outreach efforts, helping them prepare for their new website launch.
• This summer we were thrilled to start work with counter-conventional orchestra, MUSE/IQUE. We’ve enjoyed working with them to expand their audience. Yet another fun part of our work: enjoying a summer ‘s eve under the stars as we watched their utterly engaging series: Summer of Sound, PLANET/BERNSTEIN, The Creative Gravity of Leonard Bernstein, A Party in Three Parts. See more at: here!
Now, on to a great start to the fall season with our new website and new adventures in the world of PR…storytelling and beyond. We hope you enjoy!