Strategic Communications Writer
Amy Bernhard brings nearly 25 years’ experience in the public relations field to her focus on written communications. She has held management positions with public relations agencies, served in-house on the client side, and founded a media database company for the consumer and tech sectors that is well-entrenched in the public relations industry. Her skills include special events planning, media relations and program development, in addition to her special interest in writing.
Bernhard began her public relations career at Ruder Finn, then the world’s largest independent PR agency, in New York in the consumer marketing division. Rising from account executive to vice president, she worked with a client roster that included Citibank, The House of Seagram, Polaroid, Timex, Springs Industries, and Ethan Allen, among others in the consumer products arena.
Moving to the client side, Bernhard was the public relations director for the Swatch watch brand. Upon relocating to Los Angeles, she was a consultant at Fleishman-Hillard and served in a vice presidential position for a period to launch the Sony Playstation video game system. She also worked with clients that included KPMG Peat Marwick, 3M, and Avery Dennison. Subsequently, Bernhard worked in an independent capacity with Rogers & Cowan, and with Edge Communications, focusing on clients in the technology sector.
In 1999, Bernhard founded The Gift List, which markets an annual media list called “The Gift List for Holiday.” Sold to public relations professionals at agencies, corporations and independent practices throughout the U.S., the proprietary database includes editorial contacts who report plans to produce a “great gift ideas” story for the December holidays as well as those who cover new products news throughout the year. Featured media in the list include national and regional magazines, daily newspapers, wire services and news syndicates, and national television outlets. Bernhard sold The Gift List in 2004.
Bernhard is a graduate of the University of Pennsylvania, receiving a B.S. in Economics with a concentration in marketing from the Wharton School as well as a B.A. in Consumer Psychology from the College of Arts and Sciences. She served two years as PTA president of her children’s elementary school and five years as a director of the La Cañada Flintridge Educational Foundation, leading marketing and publicity programs for this non-profit organization that raises well over $1 million each year for the La Cañada public schools.