Founder & Principal
Carla Sameth combines creativity with solid strategic thinking, creating communications campaigns that help organizations and individuals reach the next level of growth. She has more than 20 years experience spanning public relations, marketing, branding, special events/openings and community outreach in a variety of industries.
Carla specializes in helping emerging companies, organizations, new product launches, and artists and performers achieve success. She has successfully increased the profile of a variety of new businesses, community festivals, performances, exhibits, and programs. Current and recent clients include: The Broad Stage, NOVICA, The Levitt Pavilion Pasadena and Los Angeles, Edge Communications, Keller-Williams Pasadena, Outer Worth, TALK Communications (Occidental College), Green Brooms Music Academy, Stephanie Bettman & Luke Halpin (musicians), String Theory Productions, Language Garden (see comprehensive client list here).
Her talent for creative, focused media relations has garnered her client’s significant visibility – through national and local consumer, business and trade media, and high-profile coverage in major broadcast print and online outlets.
Carla is a respected resource for local, regional and national reporters because of her ability to identify and tell a story effectively, and her gift for crafting angles around current news trends.
She offers clients a blend of high-level communications strategy, advocacy and community relations experience, along with an understanding of how to reach a diverse audience.
Prior to launching her own PR firm, she managed marketing communications, research and program development at Pasadena-based Women At Work. Specializing in youth and women’s employment and economic development, she played an instrumental role in building an education and career outreach program for young Latinas into one of the largest such programs in the nation.
Before Women At Work, Carla was an international trade analyst with Los Angeles Mayor Bradley’s Economic Development office where she led a pilot program to help emerging businesses grow through export financing. She has worked extensively with innovative economic development programs supporting the growth of small and women-owned businesses.
Carla holds a bachelor’s degree in Latin American studies with an emphasis in economics from the University of California, Santa Cruz. She studied economics in Mexico City at the Universidad Autónoma de México and is fluent in Spanish.
Carla is the co-founder of The Pasadena Writing Project, a non-profit organization that cultivates the art of storytelling. She is a freelance writer for the Pasadena Weekly and her work has been published in a variety of publications and several anthologies. She was awarded a merit scholarship in 2014-2015 for the Whidbey Writers Workshop MFA program and is currently an MFA candidate for the Queens University of Charlotte MFA in Creative Writing – Latin America.