Social Media Specialist
Liza Sacilioc has almost 20 years experience in the areas of consumer products, services and technology; clean-tech (programs and consumer products), retail, nonprofit organizations, arts and entertainment. She specializes in PR and social media strategy, research, writing, project management, and blogger programs and outreach. She has a personal interest in identifying key emerging technologies that are likely to have an impact on communications, marketing and branding.
In 2004, Liza launched Smitten, Southern California’s first and only women’s snowboarding and street-wear boutique, based in Pasadena. As co-founder and president, she spearheaded all of Smitten’s branding, PR and social media marketing efforts, securing coverage in Angeleno magazine; Los Angeles Magazine’s “Best of” issue; Pasadena Star-News; a feature in PowderRoom.net, a global online magazine and community for women snowboarders; and several local newspapers and industry trade publications.
Prior to Smitten, Liza helped manage communications for Southern California’s largest non-profit provider of senior retirement communities, Front Porch. She was also project manager for Edge Communications, Inc., a boutique public relations agency that served start-up businesses. She was responsible for all client management, media strategy, research, and writing.
Since 2001, Sacilioc has worked as a PR volunteer for MEND (Meet Each Need with Dignity), the San Fernando Valley’s largest anti-poverty non-profit agency. As the public relations chairperson, she leads the media relations strategy, and has helped the organization increase awareness of its needs and services through numerous articles in the local media, such as the Los Angeles Times, Daily News, San Fernando Sun, Telemundo and more.
Sacilioc earned a bachelor’s degree in journalism from Long Beach State University, with a minor in marketing.